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Conducting studies of motivation, evaluation and satisfaction of the demand of sun and beach tourism provides important information to adapt the products according to demand. The present study was conducted in situ in the city of Manta, Ecuador. Using a questionnaire, variant and bivariate statistical techniques were used to achieve the study objectives. The findings show that the main motivations of tourists are to rest, enjoy the beach and the sun, and enjoy the typical local gastronomy, which ratifies the main motivations in destinations with these characteristics. The most valuable aspects of the visit were the hospitality of the residents, the sun and the beach, and the restaurant service. The satisfaction of the destination is high, which shows the potential of this site for this type of tourism.

THE TOURIST DEMAND FROM THE PERSPECTIVE OF THE MOTIVATION, ASSESSMENT AND SATISFACTION IN A SUN AND BEACH DESTINATION: THE MANTA CASE, ECUADOR