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the aim of this article is to identify the types of rural households with the highest number of durable goods and an indication of the types of households with modern durable goods. We analysed the following characteristics of the household: household size, type of household biological and socio-economic status. research methods were analysis of variance and correlation analysis. the results indicate the changes in consumer behaviour of rural residents in 2004-2014 and on the processes of modernization of consumption.

SOCIO-DEMOGRAPHIC DETERMINANTS OF RURAL HOUSEHOLDS EQUIPPED WITH DURABLE GOODS