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Relationship between induced mood, and frequency of short visual expositions was explored using the mere exposure paradigm. A factorial design 4 X 3 was used with 120 undergraduate students who took part in the experiment voluntarily. Participants were assigned to each experimental condition randomly. Results showed interaction between induced mood and exposition, suggesting that mere exposure effect depends on type of mood, participants are experiencing during exposition.

revista interamericana de psicología/interamerican journal of psychology

Estado afectivo y paradigma de mera exposición subliminal: El rol del estado de animo inducido en la manifestación del efecto de mera exposición ante exposiciones subliminales de logos