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The object of the study is educational tourism as a complex socio-economic phenomenon. The subject of the study is the scientific and practical basis, consisting of the theoretical principles of the functioning of educational tourism and methodological support of the impact of educational tourism on the activation of the labor market, taking into account its current situation and legislative support. The goal is the improvement of the conceptual and categorical apparatus of educational tourism and the development of scientific and practical proposals for activating the labor market, taking into account existing trends in the development of educational tourism. Tasks: to achieve this goal, the article has posed and solved the following main tasks: update the definition of the concept of "educational tourism" taking into account the existing features of its development; propose the main stages of ensuring the activation of the labor market taking into account educational tourism and determine the main directions of its activation. Methods. Theoretical and practical analysis of the work of specialists in the field of educational tourism and the functioning of the labor market has proved the need to use such research methods: monographic, analysis and synthesis, structural-logical method, systematic approach, theoretical generalization. Results. It is proposed to define the concept of “educational tourism” taking into account various forms of economic activity, length of stay for education, the ability to carry out paid activities, which will increase the validity of employers' proposals for determining the characteristics of jobs in the labor market. Taking into account the refined definition, the main stages and measures of activating the labor market are proposed, which are: activating the economic activity of business entities as a source of foreign exchange earnings from the provision of educational services to foreigners; the growth of the results of inter-industry relations of enterprises that provide additional services; the growth of the results of inter-industry relations of enterprises that provide additional services; the formation of an additional sales market for suppliers of consumer services, expanding the assortment and increasing requirements for the quality of goods and services, which stimulates the creation of new jobs; improving the quality of the workforce through the introduction of the latest training technologies, the flow of funds to expand the infrastructure of the education sector. The main directions of changes in existing negative trends in the economic activity of the labor market are identified: support for regional producers, providing fisheries with the necessary qualifications in accordance with market requirements, the uniform development of regions and the creation of the required educational infrastructure that can provide the labor market with specialists of the required quality and competencies. Conclusions. In the definition of the concept of educational tourism, it is advisable to take into account the purpose of the stay, increase the period of visa support and enable educational tourists to engage in economic activities for personal income. In the process of implementing the main stages and measures to activate the labor market, it is advisable to take into account the main market animated effects that arise in the process of obtaining education. As the main directions of intensifying the labor market, economic support should be provided to entrepreneurs, improve the skills of the workforce by improving the quality of education in higher education institutions on the basis of traditional and exclusive training programs.

EDUCATIONAL TOURISM AS A BASIS FOR THE GROWTH OF ECONOMIC ACTIVITY OF THE LABOR MARKET