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Globalization implies market sacralization sustained on a cultural homogenization process in which the ideas and goods consumed reflect of Eurocentric parameters and values. We demonstrate how the existence of certain tourist experiences cannot be explained without joining networks, not only of resistance and solidarity, but also economic ones that are articulated from a local-global area. The analysis of the Amazonian Quichua, through a community-tourism experience in the Upper Napo (Republic of Ecuador) exemplifies the close relationship and influence of globalization processes in shaping realities recreated from their link to the market.

El turismo comunitario en el mundo de la globalización. El caso de los quichuas amazónicos