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After a short overview of the motivation behind naming foods and drinks with names in the field of religion, the paper aims at considering name-giving in the case of basic/semiluxury foods and remedies in the world of brands and consumers from the perspective of marketing. The numerous examples in several languages seek to prove that products meant for human consumption and well-being become more attractive, tempt consumers and manipulate their behavior when they bear names that refer to God, the Devil, angels, magic and the like.

proceedings of the ... international conference on onomastics "name and naming"

Wenn Gott und Teufel im Marketing tätig sind: christlich vs. heidnisch, göttlich vs. teuflisch in Nahrungs-, Genuss- und Heilmittelnamen. (Betrachtungen zu Benennung und Bezeichnung von Ess- und Trinkbarem im gegenwärtigen (Fach)Sprachgebrauch)