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Oz Gunumuzde teknoloji gelistikce arastirma teknikleri de degismektedir. Degisen teknoloji ile birlikte farkli arastirma teknikleri de ortaya cikmaktadir. Bu calismada cografi sosyal aglardan Foursquare-Swarm uygulamalari temel alinarak kent plancilara ornek olabilecek arastirma ve analiz sistemi ele alinmaktadir. Ankara kenti kahve mekanlarinda Swarm kullanimina bagli yer bildirimlerinde, rastgele-belirli sayida secilmis kullanicilar ankete tabi tutulmustur. Calismada en cok yer bildirimi yapilan kahve mekanlarindaki kullanici profilleri, kullanici davranislari, mekani secme nedenleri, Foursquare-Swarm kullanimina yonelik sorular sorulmustur. Foursquare-Swarm uygulamalari genellikle 20-24 yaslari arasindaki bekarlar, ogrenciler tarafindan kullanilmaktadir. Katilimcilarin is yerlerinin ve evlerin konumu tercih ettikleri kahve mekanlarini etkilemektedir. Katilimcilar icin AVM’ye, kent merkezine (Ulus, Kizilay, Tunali), ana alisveris caddesine yakinlik onemlidir. Kahve mekanlari katilimcilar icin rutin olarak gidilen bir yer olup mekanin ic tasarimi, acik alan kullanimi, otopark imkani sunulmasi, toplu tasim kullanimina yakinligi gibi etmenler tercihlerini etkilemektedir. Yer bildirimi sayisi insanlarin bir mekana gitmeden onceki tercihinde etkili olmakla birlikte, mekanda sunulan urun cesitliligi, urun fiyatlari mekanin tercihinde onemli rol oynamaktadir. Tum bu etmenlerle birlikte yer bildirimleri mekana anlam katmaktadir.  Use of Geo-Social Media: Top Check-ins Coffee Shops in Ankara Abstract Today, as technology develops, research techniques also change. Along with the changing technology, different research techniques are emerging. In this study, the research and analysis system is discussed on Foursquare-Swarm applications of geographical social networks, which can be used by urban planners. The randomly-selected users were surveyed in the reports of Swarm in top ten coffee shops in Ankara. User profiles, user behaviors, reasons for choosing the venue, questions about the use of Foursquare-Swarm were asked in the top coffee shops. Foursquare-Swarm applications are usually used by students, between age of 20-24. The work places and the location of the houses of the users influence the coffee shops they prefer. The proximity to the shopping mall, the city center (Ulus, Kizilay, Tunali) and the main shopping street are important for the users. Coffee shops are a routine place for the users and the factors such as the interior design of the shop, the use of outdoor space, the parking facilities and the proximity to public transportation affect their preferences. While the number of location notifications is important in user’s preference before going to a venue, the variety of products offered in the place, the prices of products play an important role in the preference of the venue. With all these factors, venue comments add meaning to the place.

Coğrafi Tabanlı Sosyal Medya Kullanımı: Ankara’da En Çok Yer Bildirimi Yapılan Kahve Mekanları