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From a perspective of valorization of the Spanish olive oil at the international market, this research tries to determine the benefits of adopting environmental and social labeling of the product. Findings from a qualitative study performed to French consumers, using the Scenario method, confirm that the Spanish olive oil is perceived as a lower quality. Environmental and/or social labeling, through institutional certification, could help to improve the perceived country’s image.

L’étiquetage environnemental et social : Quel intérêt pour valoriser l’huile d’olive espagnole en France?