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This study aims to provide an overview of the importance of increasing creativity and innovation in facing the era of digitalization. STMIK Royal Kisararan as the research location where the population of the research is 120 students in 5th semester whose take IT entrepreneurship courses. Used cluster sampling as the sampling technique and the sample are 60 students. This research is designed as descriptive analysis research. The Techniques Data collection is done by structured interview method where the researcher composes several questions as interview guides. The observation method used is structured and nonparticipant observation. Structured observations and observed aspects are: Student's abilities to create something new and different (ability to create new and different), Creativity and innovation to solve problems, Student's understanding about business in IT field. While non-participant observation is done by observing through blogs, Instagram and other social media used by students in completing assignments. Interview results supported by observations show that respondents understand the current digital economic era where there have been changes from conventional ways towards modernization with the use of technology. Respondents were also able to identify opportunities and challenges faced in the future and be able to evaluate the competencies that must be possessed to be able to compete in the digital economy era.

Kewirausahaan Teknologi Informasi Sebagai Media Peningkatan Kreatifitas Mahasiswa Di Era Ekonomi Digital