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This  research  has  as  objective  to  investigate  femininities  models,  which  were present in Brazil during 1960 and 1970. Our approach decreases the scale of observation in order to analyze a micro context of a city in the countryside of Parana state, also perceiving its dialogues and combinations with the macro reality; for such, we focused our analysis in the city of  Maringa, by using as historical source the social and police columns of the main daily newspaper of the city, the Folha do Norte do Parana. Based on our investigation we analyzed how  different  discourses  on  gender  norms  and  the  social  roles  assigned  to  women  were articulated, as well as the way the newspaper organized its discourse in a way that constituted two  main  models  of  femininity,  placed in  a  complementary,  opposite  way  and  hierarchical: “good” women and prostitutes.

Entre damas e vadias: um olhar sobre as feminilidades constituídas no discurso da imprensa