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One of the top research problem in the field of scientific communication is the search for optimal approaches and tools for evaluating scientific content. After all, the “proper” use of scientometric methods and means is the key to identification and disseminatiom qualitative scientific knowledge. Publication of research results should be considered as a process of scientific communication. Factual confirmation of the implementation of scientific communication between researchers is a citation. The citation is not only evidence of the acquisition of new scientific knowledge by the recipient researcher but also is recognition of its quality and importance to the scientific community. The methodology of traditional metrics for evaluating the results of scientific activity involves citation counting as equivalent to the researcher’s impact and the importance of scientific content. However, such quantitative assessment does not guarantee the completeness and complexity of scientometrics research, because it does not take into account all the possible results of the scientific communication process. The purpose of this study is to formulate new approaches for evaluating scientific content through the citation analysis. The object of the study is the evaluation of scientific content based on citation analysis. The subject of the study is the identification of methodological risks of using traditional metrics for evaluating scientific content. To achieve this goal, the following tasks were accomplished: to analyze the process

METHODOLOGICAL RISKS OF EVALUATING THE QUALITY OF SCIENTIFIC CONTENT