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In the dynamic XXI century, the competent approach is the strategic guidance of the international community, one of the leading directions in training of future specialists. The idea that «to take a historical challenge of XXI century, the education is supposed to be focused on future, on solving the problems of the new century, on the development of key components of the fosterlings, on the formation of project culture in them, new methods of thinking and activity» prevails in educational community 1 . The future journalist should build the paradigms of his own educational, professional, and cultural growth, manage the process of transforming social objects with new modern foundations. In a globalized society this particular person should be engaged in social relations, not under the pressure, but at his own discretion. His job should be the sphere of realization of his abilities, and education to a greater extend should act as a rational technology of development of professional and general culture 2 . The speech competence of future junior specialists in journalism is one of the leading in professiograms. It is formed based on composition of speech and communicative skills, ability to think critically, creatively solve professional tasks in a dimension of professional functions. We think that project is one of the most effective methods. Within this article, we will outline the theoretical and methodological essence of the project and will present the results of project application in the formation of speech competence among future junior specialists in journalism.

THE PROJECT AS AN EFFECTIVE TECHNOLOGY IN THE FORMATION OF SPEECH COMPETENCE AMONG FUTURE JUNIOR SPECIALISTS IN JOURNALISM