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The most important aspects of formation of the student’s personality – competence, professionalism, creative approach, creativity of professional philologist– are comprehended in the article. Levels of communicative competence – linguistic speech, discoursive, cultural, and rhetorical as well as basic parts of communicative competence– are singled out. Professional activity is connected with communicative competence, creativity and dialogism. Professionalism is the property of people to perform their professional activities competently, creatively, effectively. The task of the higher school is to prepare a specialist for future professional activity and for successful functioning in the dynamic conditions of the present. In this regard, pedagogical problems of formation of communicative competence of the individual are the priority in Ukrainian society. When preparing today's philologist, the most important role is played by a foreign language, because it is the means of international communication that can expand and realize all aspects of the professional activity of a modern specialist. Foreign language in the university promotes development of communicative, informational, sociocultural and other competences. Training of linguists in the system of higher professional education should help them to develop such abilities that will enable them to use a foreign language as an instrument of communication in the dialogue of cultures in their professional activities. Methodological bias of this investigation includes two problems: how a person influences language and how language influences a person, his thinking and culture.The article discusses urgent issues of the aspect “Home 1 Doctor of Pedagogical Sciences, Professor, Academician of the National Academy of Educational Sciences of Ukraine, V.N. Karazin Kharkiv National University, Ukraine © Pasynok Valentyna Pasynok Valentyna

ECOLINGUISTIC APPROACH TO THE TRAINING OF STUDENTS-PHILOLOGISTS