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The use of social media is gradually becoming an integral part of the educational process in higher education institutions. In Ukraine, the most popular for this purpose are Facebook and Twitter, but Instagram is also being increasingly used. This enables not only to introduce the integration element into learning, but also the rapid distribution of teaching materials, almost instant communication with students and attract the maximum number of students to educational projects. Modern education requires the modernization and systematic introduction of new communication technologies in the educational process. It should be noted that the present time dictates its standards and rules not only in the market of media or Internet communications, but also directly applied to the educational process in higher education institutions. It should be noted that the dynamic development of social networks contributed to the development of the teaching and learning process: the development of distance learning in Ukraine, creation of on-line libraries and information repositories, free lessons at certain courses (registration on the university library website and the possibility of round-the-clock access to the course of lectures, student guidelines, textbooks, etc.), systematic on-line communication with the teacher, participation in conferences and webinars. Today, social networks are a server that holds the greatest attention of the consumer audience of different ages.

CAN USING SOCIAL MEDIA AS ONLINE LEARNING PLATFORM INCREASE STUDENT INVOLVEMENT