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This article deals with modern problems of training, retraining and regulation of professional activities of tour guides in three countries of Eastern Europe, such as Latvia, Belarus and Ukraine. Some centers and organizations of the three countries that are engaged in professional training and advanced training of tour guides are examined in detail. The curricula and programs of educational courses for the training and retraining of these specialists are also analyzed, as well as the requirements of legislation in the field of tourism that regulate the work of tour guides in Latvia, Belarus and Ukraine. At the present time there is a need for the professional training and retraining of guides, both substantively and organizationally. It is necessary to organize such training of guides that would provide an opportunity to receive professional competencies, in demand by the modern labor market. However, this problem in Ukrainian science has not been fully explored at present. The object of the study was the process of training, retraining and regulation of the activities of tour guides. The subject of the study was an analysis of the current state of the problem under consideration by the example of three Eastern European countries. The purpose of writing this work is a comparative analysis of the preparation, retraining and regulation of the activities of tour guides in Latvia, Belarus and Ukraine, in order to subsequently adopt the foreign experience of other countries for Ukraine in this area. 1 Candidate of Pedagogical Sciences, Associate Professor of the Department of Tourism and Hotel-Restaurant Service, Sumy State A.S. Makarenko Pedagogical University, Ukraine 2 Ph.D. in Physical Education and Sports, Associate Professor of the Department of Sports Disciplines and Physical Education, Sumy State A.S. Makarenko Pedagogical University, Ukraine © Kovalenko Oleksandr, Oksiom Pavlo 448 Kovalenko Oleksandr, Oksiom Pavlo In accordance with the object, the subject and purpose of the study, the following tasks were formulated: 1) Review and analyze the process of training, retraining and regulation of the activities of guides in Latvia; 2) To investigate and understand the system of professional training and retraining of tour-guides in the Republic of Belarus, as well as to consider the issues of legislative regulation of these specialists; 3) Understand the issues and problems of training, professional development and regulation of the activities of tour-guides in Ukraine; 4) Formulate the relevant conclusions and proposals for further research. To solve the set tasks and achieve the goal, a set of interrelated research methods was used: theoretical – analysis of content and legislative base on the research problem; systematization and generalization of provisions; content analysis of normative legal documents, work plans and training programs for understanding the essence of the existing system of professional training of future tour-guides in Ukraine and determining ways to improve it. Summing up all the above and based on the analysis of the trends characterizing the current stage of development of tourism, the results of scientific research in the field of professional training of tour-guides and the labor market requirements for the professional competence of guides, it can be concluded that there is a contradiction between the growing the need of the tourist business of Ukraine in guides and guides-translators, who have developed in demand on the modern labor market professional competence, and the fact that the content of vocational education theory and technology development of professional competencies insufficiently investigated for such specialists in the course of their vocational training or retraining. This contradiction determines the prospects for further research on this topic, namely: what should be the content, methods, means and forms of professional retraining of guides for tourists to work with the modern requirements of the profession.

CURRENT STATE OF PROBLEMS OF PREPARATION AND REGULATION OF ACTIVITY OF TOUR-GUIDES ON THE EXAMPLE OF LATVIA, BELARUS AND UKRAINE