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The aim of the article is to study the conceptual provisions of the essence of labour productivity in agriculture in order to determine the factors and conditions for its growth at the present stage of economic development. Methods. The theoretical and methodological bases of research are the works of classical and modern economic science concerning labour productivity and human capital. With the aim of concretizing the conceptual and categorical apparatus, the dialectical and abstract-logical methods were used; a monographic method was used during covering the views of scientists on the investigated problem; for the analysis of labour productivity trends, the method of comparative analysis and the graphical method were used. Results. The conditions of agricultural production management in an agrarian region are characterized. Factors of labour productivity growth in agriculture are determined. It is established that the main reserves of increasing labour productivity consist of reducing labour costs for the production of agricultural products. In turn, the reduction of labour costs is caused by the use of new equipment and new technologies, progressive forms of labour organization, improvement of the system of material incentives for labour. Practical significance. The realization of proposals and recommendations concerning the formation and development of human capital for agricultural production, optimization of production resources, strengthening of labour motivation will provide an opportunity to increase the labour activity of personnel, the volume of agricultural production. Relevance/originality. Further development of research results allows us to collect an empirical, multifactorial model of labour productivity growth in agricultural production.

FACTORS OF LABOUR PRODUCTIVITY GROWTH IN AGRICULTURE OF THE AGRARIAN REGION