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This study aims to find out the comparison of celebrity credibility and corporate credibility toward consumer‟s purchase intention of airlines ticket. The design of this study 2x2 between subjects factorial design (high vs low endorser credibility and high vs low corporate credibility). Participants were 563 people from Millenial generation aged 21-34 years old. The results indicate that endorsement from celebrity with high credibility generated significantly greater purchase intention compared to endorsement from lowcredibility celebrity. Compared to company with low credibility, company with higher credibility also generated stronger purchase intention compared. There was no interaction effect between the credibility of endorser and corporate credibility on purchase intention. The implication of this study can be useful for marketer to give more attention about celebrity and corporate credibility in making an advertisement.

The Comparison of Endorser Credibility and Corporate Credibility toward Consumers' Purchase Intension of Airlines Ticket