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This article discusses the importance of women hair as an identity symbol in relation with the development of information technology and industry. Women hair has became a commodificated human organ. Advertisements of some hair cosmetic products that showed beautiful image of celebrities’ hair have bother women as media consumers. Media has been continuing to reproduce taht image. This because an identity crisis among women that could send them into a condition called mimetic crisis. Women try hard to “become-a-like” the image that shown in media, especially though advertisements there. Then, the meaning of beautiful is constructed by those adversitiments rather yhat by women. Therefore, women face two options : freedom to express themselves in their own style, or drift into media and indutry explanations. Keywords—industry, media, consumption, identity, mimetic

Hair and Female Identity: Reading Women's Hair in The Mass Media