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The article presents the results of studying satisfaction of customers and small and medium-sized businesses with the competitive environment in the markets of Yekaterinburg. Data on satisfaction with the competitive environment in 2016 were obtained in the survey of more than 500 respondents in the municipality of Ekaterinburg. It was done as part of research for the Ministry of Investments and Development of Sverdlovsk Region. The scientific research work was "Monitoring the presence (absence) of administrative barriers and assessing the state of the competitive environment by subjects of entrepreneurial activity and monitoring customer satisfaction with the quality of goods, works and services on commodity markets in Sverdlovsk region and the state of price competition in Sverdlovsk region. The results of the research made it possible to rank the institutional barriers to the development of competition and, on this basis, to identify the main strategies for state authorities and local self-government bodies to improve the institutional environment for the activities of small and medium-sized businesses. Keywords— new public management; standard of competition; markets; Russian Federation; Ekaterinburg.

Implementing standard of competition development in markets of educational services and socially important services assessed by entrepreneurs of large city