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This study aims to develop Management Strategy Model to optimize the potential income of new villages in order to improve the welfare of people in Southwest Sumba Regency East Nusa Tenggara Province. By exposing LQ calculation in the first year, this research found that the potential income sector are Agriculture, Forestry and Fisheries, information and communication sector. In particular, tourism sector should be the main sector for the regency income, but it has not yet given a positive contribution to the formation of Gross Domestic product. In the second year, Analytical Hierarchy Process (AHP) was exposed to find the reasons of poor contribution from each sector to increase gross domestic product. This was done through three main stages of problem decomposition, determining Criteria Efforts to overcome the problem of utilization of village funds, village efforts to develop superior products and superior product marketing efforts. Third step is to determine the sub-criteria: Integrity Human Resources, institutional regulation, Management and supervision, market access, innovation and appropriate technology, Institutional, Diversity of products, market coverage, and Technopreneur. At the first step, it was found that marketing issues and poor infrastructure are the main constraints of poor contribution from tourism. In Agriculture, forestry and fisheries sub-sector especially in food crops are rice, maize, cassava, yams and soybeans, the problems encountered are high imports of agricultural products, land tenure issue, inadequate infrastructure, and poor village government Keywords— Strategies; Analytical Hierarchy Process; Village Fund

The Optimizing Strategies of Village Fund in The New Village Fund in The New Villages of Southwest Sumba District-East of Nusa Tenggara