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This paper reports on an initial part of a study on strategic issues facing small island tourism. More specifically, this study explored the transportation service available in the island of Nusa Penida, an emerging tourist destination in Bali. The rational of this study was that limited research that particularly focused on the transportation aspect within the small island tourism literature has been conducted. In fact, one of the crucial facilities to promote small island destinations is the availability of adequate transportation to enter and exit the island, as well as to explore inside the island. As such, it is arguably essential to understand small island tourism from this perspective. Data were collected from 9 respondents using interview method. In addition, observation was also conducted to verify and qualify data gathered from the interview. Data were analyzed using a qualitative approach. The study revealed a wide range of issues within the transportation context. There was only one mode of transportation to reach the island, that is, by boat. Most respondents expressed their appreciation toward the increased number of boat operated for this island, although there were several concerns reported by the majority of respondents. In addition, within the island, motor bike was likely to be more popular alternative than car rental. Discussion on the passengers’ experience in using the transportation service as well as the identification of its strengths and weaknesses including potential issues surrounding this topic are presented throughout the paper. Limitation and direction for future research are also provided. Keywords—exploratory study; small island tourism; strategic issues; transportation service

Exploring The Transportation Service for Tourists: A Strategic Issue of Small Island Tourism in Nusa Penida