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In the rapid development of information age, it is an unprecedented challenge and opportunity for universities. As a new social network, Weibo provide a way to increase public impression and acknowledge to universities, it has not only a fast and convenient way to release and transfer news, but also a big scale of users. This article studied on the evaluation methods of microblog influence. We choose three methods to measure the microblog influence, include the average retweet, the H-index, and the Principal Component Analysis. We calculate separately ten sample university official Weibo users’ influence base on these three method to explain their differences. We also studied on the application value of microblog influence. Further, combining the microblog influence with the quality of enrollment work, we analyzed the H-university’s microblog influence and its new students, find that the average of microblog’s retweet number will affect the quality of enrollment. Keywords—University Weibo users, microblog influence evaluation, enrollment

Research on Influence Evaluation and Application of University Weibo Users