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The rural financial reform has exposed many problems, such as the insufficient supply of rural funds, the difficulty of farmers' loans and so on, which has hindered the development of rural economy. Based on SCP paradigm, taking Wuhan Rural Commercial Bank as an example, this paper studies the behavior of the main body of China's rural financial market, in order to guide its behavior standardization through market and policy, improve the rural financial market, and support the development of rural economy. As an important part of China's financial system, rural finance is an important part of rural economic construction and Rural Revitalization Strategy. To deepen rural financial reform, improve financial services and promote rural financial innovation, we need to regulate the behavior of rural financial subjects, and improve the credit support for Rural Revitalization and poverty alleviation.

Research on the Behavior Choice of Rural Financial Subject based on SCP Paradigm —Taking Wuhan Rural Commercial Bank as an Example