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With the rise and development of financial technology in recent years, the financial industry has begun to achieve innovation in various consumer financial services by virtue of its large customer base, thus gradually gaining the advantages of big data technology. Technological innovation has driven consumption upgradation; and the development of innovative consumer finance has exerted a profound influence on China’s financial market. This paper first introduces the current situation of China’s financial market, then analyzes the marketing strategies for the financial product Ant credit pay and the problems confronting China’s Internet financial products, and finally proposes some possible suggestions for dealing with these problems.

Analysis of Marketing Strategies for Related Products in China’s Financial Market from the Internet Perspective -- Taking Ant Credit Pay as an Example