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In recent years, with the development of Internet technology, the form of news media has changed, and a variety of new media have emerged. The integration of new media and different industries not only changes the operation of other industries but also re-integrates the relationship between new media and other industries. At the same time, many media companies pursue "exposure" rate and short-term interests. They disregard professional ethics and social morality, create negative public opinion, mislead public opinion, and become the slaves of capital. In the era of mobile internet, a group of self-media (we media) subscription accounts, represented by "Mi Meng", emerges and prevails because of their unique communication characteristics and distinct style of writing. However, they also gradually lose themselves in the "traffic/flow carnival" and eventually went to the end of being "blocked" in the whole network. This paper analyses the content and the dissemination pattern and scope of self-media subscription account "Mi Meng", and then makes an attempt to provide a reference for the governance of new media.

Opportunities, Anomalies and Governance of New Media under Capital Logic: Case Study of WeChat Subscription "Mi Meng"