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Basketball is very popular among students in schools, it is beneficial to the growth of the students’ body, and enhance physical fitness, health promotion. Basketball culture has become a special cultural phenomenon in college. It takes students as the main body, universities as time and space, reflects students ' unique ideas, values and norms of behavior. This article based study, found that the sports humanistic spirit which college basketball culture reflects has an active role in college students ' physical, mental, ideals, morality, knowledge and personality. KEYWORD: College; Basketball culture; Sports humanistic spirit International Conference on Social Science, Education Management and Sports Education (SSEMSE 2015) © 2015. The authors Published by Atlantis Press 2189 2.1.2 Sports humanistic spirit Sports Humanities spirit is stressed humanities value of sports, is refers to people active performance sports on human survival of meaning and value, is a attitude of treats right self, others, natural and society through sports, is the most fundamental of spirit orientation of human sports culture, reflected with people pursuiting on real, good and beauty, its purposes is improving sports quality and upgrade spirit realm. Sports humanities spirit reflected in stressed individual life and respect individual of exists, it always to individual of " people " for core, maintenance people of dignity and noble, care life and health, respect people of personality needs and select, through sports activities way, fully promoting people physical and mental and spirit of health and happy, and as to promoting people full and harmony of development. Sports humanities spirit also reflected in stressed training has sense of social members, that " by self care to contact others, put with emotional from family, and school, and community expanded to society, and nation, and world "[1], so sports humanities spirit of connotation can determines for on people basic survival and development of care; on human itself health care; Optimize people's way of life and of human nature through sport development and pursuit. [2] 2.2 Basketball sports humanistic spirit embodied in cultural content A. The fitness value of basketball culture B. The health value of basketball culture C. The aesthetic value of basketball culture D. The charm value of basketball culture E. The fun value of basketball culture F. The moral value of basketball culture 2.3 In the role of sports humanistic spirit in constructing basketball culture 1. Retarded guide Basketball can improve students’ intellectual growth. It can improve the brain's physical structure and function and all-round development of powers of observation, induced by enlightened imagination, help improve thinking ability, for the intellectual development and create favorable physiological and environmental conditions [3] . College Sports reflect the humanistic spirit is the key to developing people's emotions, sense of responsibility and values, namely life-value. How to understand the value of life, determines the way of life and people's attitude towards life, in particular learning and employment pressures, reduced ability to adapt to the society, more personality needed. 2. Education Basketball can correct outlook of life, outlook of world and values, love his country and loyalty to the people and the national spirit of constantly striving. Develop the students ' psychological qualities. In the course of health, will also have a positive impact on students ' psychology. By basketball it can adjust and improve the student in the day-to-day life of intense, erase negative emotions such as anxiety, insecurity, and brings entertainment and joy. Win without pride and lose with grace in the game's spirit to cultivate students ' indomitable enterprising spirit of excellent psychological quality through experience of respect for teachers, respect for opponents and referees can develop good character and personality of students. 3. Entertainment Stress physical and mental pleasure, soothe bad feelings were one of the reason why students choose and enjoy the basketball culture. Basketball culture dissemination to a large extent, met the audience of college students relieve stress and psychological needs for regulating emotions. College students in the campus basketball culture environment, experience of basketball culture transmission information, while him in stressful lives, resolve to face the various professional examinations, and job stress and anxiety. By basketball recreational and cultural activities to meet the desires, mental relaxation, to have fun, release pressure and divert attention, forget their troubles, relieve anxiety, and purify the mind, more college students participate in basketball to show themselves in the cultural activities, develop their own potential, get physical and mental pleasure and satisfaction. 4. Enrich emotional functions College physical education to provide students with a wide range of emotional experience, complied with the various requirements of modern emotion [4] and emotions is one of the factors of human life, it comes from the family, group and community, is an important factor in supporting people to meet the challenges and overcome difficulties. Basketball friendship can develop students ' good emotions, establish good interpersonal relationships. Basketball teaching of content, and organization and the exercise process gives has students success and failed, and honors and shame, and competition and concession, emotional experience, enhanced students strongly of social sense and can training students lawabiding of consciousness, training justice, and fair of competition consciousness and civilization style makes they feel complex emotion constantly growth and perfect in various situation, for they shaped has optimistic cheerful, and active enterprising and peace face challenge of sports humanities spirit.

The Sports Humanistic Spirit which the Culture of College Basketball Reflects