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The 3rd Plenary Session of 18th CPC Central Committee has promoted to "innovate the social governance system", which is a new idea of social construction and also demonstrates the new changes in the top-level design of CPC's social administration. At present, social administration is closely linked with information networks. The popularization of network will bring new changes to the traditional way of social administration, providing it with new external variable. On the one hand, the network promotes the informatization level of social administration, improving cadres' ability of network politics, and expands the ways of public communication and the modes of social administration, changing its traditional pattern thoroughly; on the other hand, government should accommodate the rapidly development trend of Internet and make good use of the rules of network communication to conduct the decision, communication and coordination of social administration, thus improving the level of social administration by using the internet as a platform to ask what people suggest and want. KEYWORD: Internet culture; Social administration; Innovative practice

Analysis on the Functions and Approaches of Promoting Innovation of Social Governance through Construction of Network Culture