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Inheriting and carrying forward traditional Chinese culture is of special significance and role for China’s Socialist cultural construction in the new period. With the rapid development of science and technology and information, it is sensible to adopt diversified ways in order to achieve a subtle yet influential publicity. Beset by entanglement of the old and new media broadcasting, how to better take advantages of the two forms of media in order to promote propagandizing traditional Chinese culture is an important task before

Several Points on Inheriting and Carry Forward Traditional Chinese Culture in the New Media Environment