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In this paper, take the logistics industry as an example, take the customer psychological empowerment as an intermediary, studied the influence of service fairness on customer satisfaction. The research results show that: the four variables under the authorization of service fairness has significant positive influence on customer psychology empowerment; customer psychological empowerment on customer satisfaction has significant positive impact; customer psychological empowerment between service fairness and customer satisfaction plays an intermediary role. This paper will study the customer psychological empowerment into the customer satisfaction, expand the research in the field of vision KEYWORD: Logistics; Service Fair; Logistics Customer Satisfaction; Hypothesis Testing International Conference on Social Science, Education Management and Sports Education (SSEMSE 2015) © 2015. The authors Published by Atlantis Press 889 empowerment behavior measures in enterprises, subjective change their psychological aspects of perception, i.e. customer psychological empowerment. Some of the current Chinese and foreign literature for customer authorization definition, and is often on the definition of customer psychological empowerment. Thomas pointed out that customer psychological empowerment has four dimensions: meaning, self-efficacy, self decision and the influence of. The Chinese scholar Han Xiaoyun etal proposed customer psychological empowerment dimensions including influence, right. Based on the above analysis, put forward the following hypothesis: H1: Procedural fairness has significant positive impacts on customer psychological empowerment. H2: Result fairness has significant positive impacts on customer psychological empowerment. H3: Interactive fairness has significant positive effect on customer psychological empowerment. H4: Information fairness has significant positive effect on customer psychological empowerment. 1.2 Customer psychological empowerment and logistics customer satisfaction Cardozo in 1965 take logistics customer satisfaction first applied to the category of management science, many scholars explored further. The definition of logistics customer satisfaction includes two perspectives. That particular perspective of logistics customer satisfaction, logistics customer satisfaction is a customer in a specific situation, after consumer products or services obtained the value degree and make an instant mood reflects [3]; overall view of logistics customer satisfaction believe that logistics customer satisfaction is formed by a customer attitude, reflect after customer consumption degree of love, is a kind of to experience based holistic attitude, as the cumulative type satisfaction, is can directly evaluate the overall feel of [4] . In this paper, the definition of logistics customer satisfaction with the overall perspective, this has better dependability and stability. When the control feelings of customer perceived to enhance, customer psychological empowerment to enhance logistics customer satisfaction. Han Xiaoyun through empirical analysis that customer psychological empowerment has a direct positive effects on logistics customer satisfaction. At the same time, customer psychological empowerment played a mediating role in the effect of logistics customer satisfaction and service fairness of 4 variables. Therefore put forward the following hypothesis: H5: Customer psychological empowerment has significant positive effect on logistics customer satisfaction. H6: Customer psychological empowerment played a mediating role in effect relationship that procedure fairness, result fairness, interactional fairness, information fairness and logistics customer satisfaction. 2 QUESTIONNAIRE DESIGN AND DATA COLLECTION 2.1 Questionnaire design and scale purification Based on the research hypothesis and design the questionnaire. The questionnaire consists of 6 variables, including 4 variables and 1 dependent variables. Independent variables as procedural fairness, interactive fairness, results fairness, information fairness; intermediary variables is customer psychological empowerment; dependent variables is logistics customer satisfaction. The researchers set 4-6 items in each variable through the literature references and interviews, total of item 31. The questionnaire measurement used Likert 5 point scale. In order to improve content validity of the questionnaire, the researcher invited 4 experts and 6 logistics customer with bachelor degree or above, deleted 4 inappropriate items, and 6 items were perfect. In addition, the researchers selected 52 logistics customer of Guilin city and Yangshuo city conducted a questionnaire survey (pretest), and use SPSS20.0 on the questionnaire were purified. The purified results show, there is a correlation between the project and the overall 2 items is less than 0.4, while the project after deleting 's a Cronbach where the variable coefficient will increase; there are 3 items in the rotated factors, the load is less than 0.4. Therefore according to the purification of Nunnally and Hair[5], delete these 5 items, the formal questionnaire composed of 22 items.

An Empirical Study on the Influence of Service Fairness on Logistics Customer Satisfaction: Based on the intermediary Effect of Customer Psychological Empowerment