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For this empirical study surveying the author selected 232 samples of Chinese buyers who are still importing petrochemical products and have already done business with foreign vendors for more than 3 months. As the result, the level of control mechanisms like Incentive, Favors and Socialization used by suppliers do strengthen the economic and emotional commitment of buyers towards suppliers, but the surveillance one of the control mechanisms used by suppliers has no influence on the dimension of commitment of buyers towards suppliers. KEYWORD: Control Mechanism; Relational Performance; Commitment International Conference on Social Science, Education Management and Sports Education (SSEMSE 2015) © 2015. The authors Published by Atlantis Press 854 methods are needed in Chinese market in the aspect of effectiveness. 3 RESEARCH HYPOTHESIS 3.1 The effects of supplier’s incentive for buyers on relationship commitment Wathne and Heide (2000) proposed opportunistic control mechanism as incentive. By requiring security, adjusting the price or margins, incentives induces the counterparts to give up opportunistic behaviors by themselves and offer cooperation (Kaufmann and Lafontaine 1994). Furthermore, by providing incentives, the other party controls the active opportunism (Wathne and Heide 2000), which could not only establish cooperative transaction relationship, but also bring the effect of cost reduction and profit increase by utilizing incentives. Relationship commitment is eventually built by the method of handling the issues of risks and cost reduction, and showing their willingness for sharing of the profit (Burt 1992). Buyers, therefore, can form the economic commitment by realizing cost reduction and profit increase. H1: The level of suppliers' incentives has positive effects on buyers' affective commitment to the suppliers. H2: The level of suppliers' incentives has positive effects on buyers' economical commitment to the suppliers 3.2 The effects of buyers’ benevolence to suppliers on the relationship commitment When perceived supplier's benevolence, buyers will become dependent on the supplier's capability and trust and will probably form the long-term transactional relationship. That is to say, suppliers will do their utmost to receive the buyers' trust and establish long-term relationship. Benevolence can be perceived as friendly acts beyond the situation of contract or promise and could probably arise emotional affective arousal or even excitement and this can lead to the positive emotional response (Selnes and Gonhaug 2000). Therefore, benevolence will have positive effects on emotional commitment. H3: The level of supplier's benevolence has positive effects on buyer's affective commitment to supplier. H4: The level of supplier's benevolence has positive effects on buyer's economical commitment to supplier. 3.3 Supplier’s monitoring of buyer and its effects on relationship commitment Monitoring is to observe the other party if they are abide by the established behaviors or performance standard (Wathne and Heide 2000). This reduces the problems that result from the information asymmetry when one party can not obtain the other party's performance and behaviors. Monitoring the other party's behavior or the consequence of it can relieve the information asymmetry among the channel members and furthermore, can overcome the problems aroused by the channel member's opportunistic actions(Celly and Frazier 1996). Though, monitoring sometimes occurs the other party's unpleasant feelings, it has the effects of driving one's own motivations to do the utmost with the roles given. Without monitoring, there will al-ways the risks result from troubles in decision-making, lack of others' understanding and trust, opportunistic behaviors from information asymmetry (Lee, Park, Lim 2002). H5: The level of supplier's monitoring has positive effects on buyer's affective commitment to supplier. H6: The level of supplier's monitoring has positive effects on buyer's economic commitment to supplier. 3.4 Supplier’s socialization and its effects on relationship commitment Socialization is the homogeneous definition of adaptation between organizations or cultural convergence (Das and Teng 1998). Through socialization one can make the other person's aim coincide with his own. Socialization can be regarded as the control method that brings two transactional parties into a cooperative relationship by sharing of common value and norms. Though, there have been insufficient researches on socialization's effects on direct relationship quality in distribution, most of them centered on communication as the core factors in integrating of the organizations that facilitating the building of long-term relationship. In addition, socialization has the effect of reducing opportunism. Socialization induces two parties' agreement on common goals they are seeking and the setting of common goals helps heterogenous organizations to integrate the their resources so as to make them more efficiently utilized (Das and Teng 1998). H7: The level of supplier's socialization has positive effects on buyer's affective commitment to supplier. H8: The level of supplier's socialization has positive effects on buyer's economical commitment to supplier.

The Effect of Control Mechanism on Relational Performance in China's Petrochemical Industry