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Rural tourism is a kind of tourism based on the local culture which has a typical country brand visual image. It plays a role on promoting the local rural tourism development. This indicates that the brand visual image which can represent the local attributes and cultural characteristics must be designed. This article takes Hangzhou region as an example to analyze the relationship between local culture inheritance and country brand visual image design from aspects such as the concept of rural local culture and reasons of country brand visual image localization design.

The Influence of Local Culture Inheritance on Country Brand Visual Image Design