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Currently many enterprises are carrying out acquisition action frequently. However, the key factor to measure successfulness of acquisition is whether the business synergy effect has been realized or not. Therefore, the Beijing Tourism Group acquisition case for Home Inn has been selected to check business synergy effect from profitability, growth potential and market share aspects. The result of this study will offer experience reference for future synergy effect research of horizontal acquisition and propose some suggestions to related regulatory authorities. Summarization for Transaction Parties and Acquisition Expectation Beijing Tourism Group The Beijing Tourism Group is a comprehensive tourism enterprises subordinate to State-owned Assets Supervision and Administration Commission, Beijing which was founded in Feb. 1998. There is tremendous growth for the company through operation for many years. Beijing Tourism Hotel is a leading group with strong market scope focusing on asset investment and operation management for economical chain hotels and high-end hotels. Meanwhile, the operation management business in scenic spot has also been included. There are two kinds of hotel transactions including: hotel operation and hotel management. There are 19 hotel brands in this group covering economic to high-end hotels including hotel, apartment, standard & non-standard accommodations to meet different demand from customers according to prices. In year 2016, it has ranked as the 72 position in most valuable brand list and the second position in tourism service industry. In Apr. 2016, the Beijing Tourism Group has completed the acquisition transaction for Home Inn with contract amount as 11 billion.

Brief Analysis for Beijing Tourism Group Acquisition to Home Inn from Business Synergy Perspective