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Based on the characteristics and related research of the post-90s, this paper finds out the factors affecting the satisfaction of online shopping of after 90s. Through the questionnaire survey of 285 post-90s online shopping consumers in Shanxi Province, the factors affecting the satisfaction of online shopping of after 90s are extracted and we sort it by factor analysis. We find that the function building of the online shopping platform, emotional construction, process experience, post-90s consumer group website perception and hunting psychology have significant influence on their online shopping satisfaction. The degree of influence is functional construction, emotional construction, process experience, post-90s website perception, post-90s hunting psychology, and we can provide useful advice to online merchants.

How to Satisfy Post-90s Consumers? An Empirical Study on Influencing Factors of Post-90s Consumers' Online Shopping Satisfactory