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In view of the problem of 10 loss-making international markets, including UK 60 homegrown stores and 53 international shops, which will be withdrawn from China by M Department Store, the paper analyzes the products, promotion, location, customer service, the M Department Store in the Chinese mainland market development strategy of the lessons learned and analyzed, get some of its marketing failure on foreign brand inspiration, research shows that the brand positioning and promotion strategy for the development of the brand has a great link.

Lessons and Enlightenment on the Business Failure of British M Department in Mainland China Market