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A particular university in Surabaya, Indonesia is one of a tertiary institutions that accommodates digital learning in a form of websites providing e-books, e-learning, journals, and online libraries to facilitate people. Lecturers in millennial era must be the center of change and become professional figures with responsive, critical of the various developments, and dynamics of civilization traits. The purpose of this paper is to describe ways to hone professional competence of the lecturers and to describe how to develop an e-learning media. Sharpening professional competence can be done by first developing themselves with knowledge about 21st century learning to prepare the students to have critical thinking skills, to be creative, innovative, communicative, and collaborative. Second, professional lecturers should be able to build a networking with colleagues and people around them. Third, professional lecturers should be able to interact in their social life. One of the ways to develop e-learning materials is through blended learning which combines learning delivery strategies using face-to-face activities, computer-based learning, and online learning. ADDIE steps also can be used as the development model with the stages of defining, designing, developing, and disseminating. By developing blended learning, lecturers and students will be able to find learning materials from various sources to create a higher quality learning. Keywords—professionalism; Blended Learning; 21st Century Learning

Building Professionalism of Lecturers through the Development of Blended Learning