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The purpose of this research is to explore the student behavior in creative writing using behavioral psychology prospective. The research are using qualitative approach that been strengthen with narrative texts. The subject of the research is the 36 students from language and literature of Indonesia. Data analysis technique is used by identification, classification and data display that related with the act of writing that connected with behavioral psychology perspective. The data technique is collected through interview, discussion and survey. The results of the research shows that there is a changing behavior of student in writing. The students are preferred to follow an exposure by the researcher rather than writing own themselves. Other than that, psychologically the students are more likely like to get stimulus in creative writing. Keywords—Creative Writing; literature; behavior; behavioral psychology.

Creative Writing, Behaviour, and Behavioral Psychology: Descriptive Study in the Indonesian Language and Literature Department