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With the development of information technology and network technology, accompanied by a large number of leisure food enterprises into the industry competition, how to enhance the competitiveness of enterprises is to think about the topic. This article takes small and medium-sized leisure food enterprises of our country are mainly research object, analysis of the driving effects of O2O mode on leisure food marketing, the marketing situation, using the theory of 4P from the product, price, channel, promotion four aspects to develop marketing strategies more scientific and reasonable, and suggestions from the clear positioning, reasonable pricing online and offline, full channel integration, all-round promotion and other aspects of improvement, in order to provide some reference for the small and medium sized leisure food enterprises.

Research on the Marketing Strategy of Small Leisure Food Enterprises under O2O Model Driven