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The objective of paper is to investigate the current situation of University college students’ network media literacy and exploring methods. We use the empirical research method to study based on the data of Jilin Agricultural university students media behavior and media literacy. The paper have some research results and got the conclusion: approaches of network media literacy education for college students to accept under the entertainment-communicating background, by the way of questionnaire, so that these can resolve the problem of who lack network media literacy. To hope that colleges and universities can put college students’ network media literacy education on the agenda, and to hope that the empirical study can provide reference function for the approaching universal process of network media literacy.

The Empirical Research of the College Students' Media Literacy in Mass Media Situation