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This paper, by using Chinese customer satisfaction index evaluation model, conducted research on the evaluation of customers’ satisfaction towards mobile phones enterprises and presented the customer satisfaction evaluation results for six enterprises with higher market occupation. The evaluation results indicate that Huawei ranks top with highest customer satisfaction with 78.87 points, followed by Apple and Oppo, and Samsung is listed in the last place with 71.99 points. Also, the paper made an analysis of major evaluation indexes. Introduction In rencet years, mobilephones has witnessed a rapid development and played an increasingly important role in everyone’s daily life. There are so many mobilephone brands and styles in the market. How to choose from them for the customers and which can meet their demands is becoming more and more important. Thus, it has become a focus of research for the current academia and industry to develop the products satistory to customers. Among the researches on customer satisfaction in recent years, there are some typical examples: Dong Xuecheng et al. focused on the research on E-commerce customer satisfaction evaluation model; Zha Jinxiang et al. emphazied the interaction of E-commerce customer satisfaction evaluation indexes; and Zhao Jiayin et al. laid an emphasis on E-commerce customer satisfaction evaluation practice. This paper, by using the Chinese customer satisfaction index evaluation model, made an survey on the customer satisfaction of mobilephones customers. It proves through practice that the model is both feasible and rational and the evaluation result is comparable among industries and regions. Evaluation Model The example of Chinese customer satisfaction evaluation model struture is shown as follows: Figure 1. Finite Example of Customer Satisaction Evaluation Model 3

Research on Customer Satisfaction Evaluation in Mobile Phones Industry