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The article is devoted to the formaing the institutional principles of antimonopoly regulation in the digital economy. The sections presented in the paper emphasize that changing in approaches to antimonopoly intervention is due to the transformation of competition forms in the digital markets. Marked as a condition for ensuring innovative development is the understanding of the expediency of regulating competition in the field of intellectual rights as a new paradigm. The proposals of specialists on the formation of rules for protecting innovative companies from unreasonable restrictions on competition in digital markets, including a sequence of gradual implementation of legal norms, are systematized. The importance was noted of the application of a flexible antimonopoly regulation mechanism, which makes it possible to limit the market power of digital monopolies by pin-point adjustment of analytical tools aimed at analyzing potential competition; increasing the value of market indicators based on qualitative criteria. It identifies trends in the development of analytical tools for regulating competition in digital markets compared to traditional approaches. The research results can be used by antimonopoly authorities, as well as by specialists involved in modeling government regulation. Keywords—competition; antimonopoly regulation; institutional principles

Forming the institutional principles of antimonopoly regulation in the digital economy