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The subject of the study is the business model of loan brokerage, implemented in the market of loan services for business entities under the new industrialization in the context of the national and regional dimension. The authors have submitted a conceptual approach to the study of the economic nature and essence of loan brokerage, its features with small and mediumsized enterprises in the national dimension. Loan brokerage is considered in the context of the global and national dimension. Particular attention is paid to the modern mechanisms of the business model of the loan broker. Decision making schemes for preliminary underwriting are proposed. The differentiated levels of management system formalization in loan brokerage are justified. The effective work of loan brokers in the current circumstances requires the use of special information and communication technologies and automation tools for maintaining databases of customers, partner banks, parameters of loan programs, calculation of customer payments, and reporting. The research presented makes it possible to reveal in detail the theoretical and practical aspects of loan brokerage, taking into account the identification of the problem content of its implementation and the identification of promising areas of

Loan brokerage and its role in shaping economic relations of creditors with business entities in the context of new industrialization