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This paper tries to find the guiding ideology of discipline construction suitable for the design subject. By comparing creative design activity with subconscious activities, it revealed the similarity and the close relationship of the two types of activities. At the same time, it proposed the key role of subconscious activity in art design creation and the significance of the subliminal theory in guiding design discipline construction. Some suggestions for design discipline construction are put forward: 1.Attach importance to information input to enhance image memory and comprehension, and attach importance to the study of the form, quality and effective input of such information in order to improve the efficiency of information absorption efficiency; 2.pay attention to the characteristics of spiritual life when the subconscious mind or creative thinking is active, and carry out the research on the way of thinking training in design discipline; 3. Study the teaching environment of art design that can help improve creative thinking according to the mental life characteristics of subliminal activities. For the first time, this paper attempted to compare subconscious activity with creative design thinking through the theoretical knowledge and experiences of them, and found the correlation between them. What’s more, it put forward some innovative suggestions as to art design discipline construction based on subliminal theories and the experiences of creative art design activities. Keywords—subconscious; creativity; information input; design thinking; teaching environment;

Design Discipline Construction Based on Subliminal Theory