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In this comparative-descriptive quantitative research, the author designed the print-ad of student saving, namely 'Simpanan Pelajar or SimPel' by using informative message approach. This is based on the lack of promotional activities, especially print advertising, conducted by the Financial Services Authority (Otoritas Jasa Keuangan) and the banks that issued this program. After that, the author measures the effectiveness of the print ad using One Way ANOVA t-test analysis with the concept of advertising pyramid, which consists of Awareness, Comprehension, Conviction, Desire, and Action (ACCDA). The author uses purposive sampling technique in choosing respondents. The results show that the flyer design of Simpanan Pelajar has the level of high effectiveness among the students from different majors of MAN 13 Jakarta.

The Advertisement Design of “Student Saving Program” Flyer: Awareness-Comprehension-Conviction-Desire- Action (ACCDA) Evaluation