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Tourism domain requires its actors not only to well communicate using foreign languages but also understand the proper politeness strategies. Thus, the purpose of this qualitative research is to figure out the best tourism actors’ linguistic politeness strategies to the Japanese tourists in Kuta beach. This research employs Brown and Levinson's politeness theory (1978, 1987) supported with the Japanese speech levels (Kaneko, 2014). The research data are collected through an observation method with the techniques of recording, listening and writing various interactions between the tourism actors and Japanese tourists. Based on the domain, taxonomy, component and cultural thematic analysis (Spradley, 1997), the research resultshows that the phenomenaof the implemented linguistic politeness due tothe sequences of conversation structurewithin the informal situations generally get into themain conversational contents directly without introductionfirst or closing. In this context, the positive politeness strategy is dominating as a service language to the Japanese tourists. However, in the other context, it is also found that some utterance data use first introduction at the beginning of conversation in brief. In this context, the positive politeness strategy is also dominating. At the beginning of direct speech, the researcherdoes not only find the form offutsuugo but alsoteineigomarkers with negative politeness strategy through the respectful linguistic form markersof teineigo (neutral), that is,the use of apology and common polite words at the beginning of speech. In addition to both strategies, there are also bald onrecord and off-record strategywhich depend on the context of situations following each speech event. Keywords— tourism actor; Japanese tourist; linguistic politeness strategy; speech level; beach; Bali

The Phenomena of Brown and Levinsonrs Politeness Strategies Implemented by the Tourism Actors in Kuta Beach Bali