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The purpose of this research is to analyze how strong the cultural trust embedded among lecturer at Universitas Negeri Padang (UNP). There are 8 (eight) dimensions of cultural trust that are measured in this research, namely trust in ability to do the tasks and to achieve formulated vision; willingness to collaborate, to accept criticism, and to appreciate what have done by others; behavior that shows honest and openness, consistency and credibility, and fairness. This research was a quantitative descriptive study. The population is all lecturers at UNP, totaling 955 people, with a sample of 98 people. The instrument used to collect the data is a questionnaire with a Likert scale model, which has been tested for its validity and reliability. The collected data were analyzed by finding out the level of achievement. The results show that in general cultural trust in UNP community have not yet strongly embedded. Further analysis shown that the lecturers’ trust in themselves and their peers is stronger than their trust in their department, faculty, and university leaders. Keywords— cultural trust, organization; higher education

Analyzing Cultural Trust in Higher Education Organization: A Study at Universitas Negeri Padang (UNP)