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Based on combinations of proactiveness and competitive aggressiveness, this paper investigates start-ups and large firms’ initial choices and general evolutionary path of entrepreneurial orientation dimensions. In initial choices, differences in resources endowment determines that start-ups may combine low competitive aggressiveness with high proactivenss, while large firms may prefer high competitive aggressiveness and low proactiveness. In general evolutionary path, the competitive characteristics and developing dilemma may lead to various paths.Specifically, the three-section evolutionary routine of start-ups are high proactiveness and low competitive aggressiveness, high proactiveness and competitive aggressiveness, low proactiveness and high competitive aggressiveness; but that of large firms are high competitive aggressiveness and low proactiveness, high competitive aggressiveness and proactiveness, low competitive aggressiveness and high proactiveness.

Evolutionary Paths of Start-ups and Large Firmsr Entrepreneurial Orientation: Combinations of Proactiveness and Competitive Aggressiveness