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In the current economic environment, synergy is becoming a trend of business management and research on evaluating synergistic effect of enterprises is in need. So the author innovatively established an evaluation model of production, sales and R&D synergistic effect from the positive and negative synergistic effect aspects. In the consideration of enterprises' stakeholders' interests, enterprises' risks and development prospects, 6 primary indexes and 34 secondary indexes were selected with the method of questionnaire survey. Then AHP method and experts scoring are adopted to design the scoring criteria and calculate the weight of indexes. Finally an evaluation model named PAN was established to evaluate the production, sales and R&D synergistic effect. The established model can help enterprises identify their advantages and disadvantages, and it plays an important role in optimizing the enterprises' synergistic management.

Evaluation on the Synergistic Effect of Production, Sales and R & D after Enterprise's M & A