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The new media are increasingly affecting and changing college students’ learning, life style and values. The widely use of new media also brings new opportunities and challenges to the management of college students. College student educators should grasp this new opportunity, make full use of the advantages of new media in college students’ management, and innovate the way of college students’ management. College student educators should make new media as an effective carrier for enhancing the actual effect of college students’ management.

Innovative Management of College Students in the New Media Era