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Drawing on RBV, dynamic capability and innovation theory, we suggest innovative capabilities may evolve within a hierarchy. Therefore, the effect of different orders of innovative capabilities on market performance should be discussed separately. Using a novel panel TAR (Threshold Auto-Regression Model) approach, we investigate different associations between innovative capabilities and market performance. This study includes 10 years (1999-2008) of longitudinal data on Taiwan"s life insurance industry. Our results show that there is one threshold between innovative capabilities and market performance, the suggestion of innovative capabilities evolve within hierarchy is verified.

Innovative Capability and its Dynamics: Evidence from the Life Insurance Industry in Taiwan