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WeChat marketing is based on a large number of WeChat users circle to form a new type of trading mode, college students as the main force of accepting new things and the carrier, has become the main WeChat user groups, has become the main participants in the WeChat marketing activities. This article through the questionnaire survey and statistical analysis of relevant data, to understand the situation of college students to participate in WeChat marketing activities, analyzes the influence of college students to participate in the influence factors and factors of WeChat marketing activities, in order to play the positive role of college students in the WeChat marketing activities, promote the development of WeChat marketing.

Research on the influence factors of College Students' participation in WeChat's marketing activities